How did it start?

As an Arab-Muslim mom in the U.S., I found myself always looking for ways to keep my children surrounded by Islamic values and Arabic language.

As a previous teacher, I am always looking at how a product I am purchasing for my kids can also serve as an educational tool.

As a customer, I always found it more difficult to find things for younger kids.

I started WISE BOOMA hoping to help myself and others with these challenges.